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Who is Ride Easy?

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Ride Easy was born out of Niseko, Japan.  Despite being one of the powder heavens in the World, some of the chairlifts are a bit outdated.  It was on Hano 1, 2 and 3 where the Ride Easy Hook idea was born.  To get to the top of Hanozono, it took 3 lifts and 22 mins.  None of the lifts had foot rests and by the time you get to the top, your front leg would have been numb.  The founder of Ride Easy, Adrian, came up with the idea of hooking the board onto the chairlift.  After 2 years of R&D, dozens of prototypes, and an insane amount of money invested, he created the Ride Easy Hook.  

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With a vision of improving the snowboard experience for the World, he is starting with the chairlift ride then going on to other aspects such as riding technique, backcountry treking and safetly.  If you have any ideas on how snowboarding could be better email me at RideEasyHook@gmail.com or @triman_82 on Twitter.

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